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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Monitoring of the news' facebook pages via analytics pro during certain period
 Soukupová, Barbora ; Čermák, Miloš (advisor) ; Kasík, Pavel (referee)
This work should show the importance of being able to utilize all the meanings of media that our world presents, keeping in touch with people subscribed to certain product, knowing its target audience and being able to give it as much as we possibly can. Are Czech online media capable of this path or are they just forgetting and missing the options? The term new media is still shifting and evolving as we witness new technology revelations. While the world is changing unbelievably fast we need to focus on those transformations and adapt to them, not fight them. But since there are always some who keep resisting innovations, we can see how their work differs from those who follow new manners. With help of Socialbakers and their Analytics PRO tool we will examine certain Czech news websites and see how they cope with social media, Facebook specifically. Their most popular posts will demonstrate the overall orientation of particular page and other metrics will reveal what can be or should be improved.
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